Building and Scaling a Cohesive Brand System Across a Customer Support Ecosystem

Your Catalyst Pathways needed a visual system that reflected the warmth, care, and human connection at the center of that experience

Role Creative Director | Scope Visual identity, design system, website, and patient support materials | Responsibility Led look and feel development and directed execution across digital and physical touchpoints, establishing and maintaining a cohesive brand system from concept through rollout

brand system

I led the development of a comprehensive design system that could extend across all touchpoints, including website, educational materials, and ongoing patient communications.