Building and Scaling a Cohesive Brand System Across a Customer Support Ecosystem

Your Catalyst Pathways needed a visual system that reflected the care and human connection at the heart of the experience

Role Creative Direction | Scope Visual identity, design system, website, and patient support materials | Responsibility Defined visual system and directed execution across digital and physical, establishing and maintaining a cohesive brand system from concept through rollout

brand system

I led the development of a comprehensive design system that extends across website, educational materials, and ongoing patient communications.