Designing a Branded Experience Across Physical and Digital Touchpoints

Decoding LEMS invited HCPs into a digital detective experience, using a custom “glyphabet” code to uncover clues about an ultra-rare disease.

Role Creative Direction | Scope Visual identity, digital gaming experience, environmental design, display, print | Responsibility Led look and feel development and directed execution across physical and digital touchpoints, ensuring a cohesive brand experience from first interaction through participation

Brand System: Logo, Visual Language, Motion
Directed the development of a flexible visual system driving the gaming experience, website and physical installation.

Environment and UX
I ensured the brand remained consistent and intentional across each step of the simple, intuitive flow from physical environment to digital interaction.