Designing a Branded Experience Across Physical and Digital Touchpoints

Decoding LEMS invited HCPs into a digital detective experience, using a custom “glyphabet” code to uncover clues about an ultra-rare disease.

Role: Creative Direction
Scope: Visual identity, digital gaming experience, environmental design, display, print
Responsibility: Led look and feel development and directed execution across physical and digital touchpoints, ensuring a cohesive brand experience from first interaction through participation

Brand System

Logo | Visual language | Motion
Directed the development of a flexible visual system that extended across both physical installation and digital interaction.

EXPERIENCE

Environment | UX
I ensured the brand remained consistent and intentional across each step of the simple, intuitive flow from physical environment to digital interaction.