Designing a Branded Storytelling Experience Across Physical and Digital Touchpoints
Focused on Burn engaged HCPs across a connected physical and digital system—combining a branded booth, interactive app, and website into a cohesive, storytelling experience.
Role: Creative Director
Scope: Visual identity, environmental design, interactive booth, storytelling app, and website
Responsibility: Led look and feel development and directed execution across physical and digital touchpoints, ensuring a cohesive brand experience from first interaction through ongoing engagement
